Gem is a non-toxic toothpaste, made in Australia, with earth minerals, natural oils and oral probiotics. We are a new paste for a new generation and we’re making our grannies proud with an all-natural ingredient list of things you can actually pronounce. It’s free of the bad stuff, like parabens, triclosan, SLS and BS and full of the good stuff, like probiotics and natural oils. And of course, it does all the stuff you’d expect a toothpaste to do, like freshen, brighten and protect your grill. We hate to break it to you, but there's some pretty nasty stuff hiding in your paste. Some of these substances have even been banned in hand soap! We call these bad boys the Toxic Ten. We pinky promise that you'll never find any of them loitering in our products. Brush on baby!